{"product_id":"loreal-hi-color-h23-blk-plum-h23","title":"L'OREAL HI COLOR H23 BLK PLUM | H23","description":"\u003cp data-start=\"1458\" data-end=\"1767\"\u003eAchieve bold, vibrant color on dark hair with L'Oréal HiColor H23 Black Plum, a professional-grade permanent hair color designed to lift and deposit rich tones in a single step. This advanced formula eliminates the need for pre-lightening, making it a time-saving solution for achieving intense color results.\u003c\/p\u003e\n\u003cp data-start=\"1769\" data-end=\"2020\"\u003eThe Black Plum shade delivers a deep, dimensional finish with cool plum and violet undertones, perfect for clients who want a standout yet sophisticated look. Its high-lift technology ensures noticeable color transformation even on darker hair levels.\u003c\/p\u003e\n\u003cp data-start=\"2022\" data-end=\"2251\"\u003eFormulated with anti-breakage properties, HiColor helps maintain the strength and condition of the hair during processing. The creamy texture ensures smooth, even application, allowing for precise control and consistent coverage.\u003c\/p\u003e\n\u003cp data-start=\"2253\" data-end=\"2397\"\u003ePerfect for professional stylists and colorists, this product delivers long-lasting, fade-resistant results while preserving shine and softness.\u003c\/p\u003e\n\u003cp data-start=\"2505\" data-end=\"2632\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFollow @capellibeautysupply for the latest products, restocks, and promotions:\u003cbr data-start=\"2583\" data-end=\"2586\"\u003e\u003ca data-start=\"2586\" data-end=\"2632\" data-is-last-node=\"\" rel=\"noopener\" class=\"decorated-link\" href=\"https:\/\/www.instagram.com\/capellibeautysupply\/\"\u003ehttps:\/\/www.instagram.com\/capellibeautysupply\/\u003c\/a\u003e\u003c\/p\u003e","brand":"Capelli Beauty \u0026 Barber Supply","offers":[{"title":"Default Title","offer_id":46454416769195,"sku":"H23","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/9317\/8795\/files\/Untitleddesign_31.png?v=1776259124","url":"https:\/\/capellibeauty.com\/products\/loreal-hi-color-h23-blk-plum-h23","provider":"Capelli Beauty \u0026 Barber Supply","version":"1.0","type":"link"}